Latest market research reveals: Magazine editorial is highly influential among the affluent.
Magazines are #1 versus ads in reaching super influential customers.
69% of Morgan Stanley clients readers prefer print magazines over digital.
The average magazine reader spends 38 minutes reading each issue, while the average Morgan Stanley reader spends 40 minutes reading each issue.
69% of Morgan Stanley clients are interested in receiving financial advice from magazine content.
Affluent investors are heavy print magazine readers.
Percentage of readers who are not currently receiving a Morgan Stanley publication, but would be very interested in one if it were offered.
Top destination for travelers - Affluent travelers use print magazines most.
FAVORITE WAY FOR MORGAN STANLEY READERS TO SPEND LEISURE TIME
Americans of all ages read magazine media-especially younger adults.
The median yearly income for an average reader $120,000
MAGAZINE MEDIA DISTRIBUTION
Most readers tend to prefer receiving their magazines via subscription as opposed to purchasing a single copy.
of FAs agree it has been effective in strengthening.
of clients follow up with their FA on at least an occasional basis.
of FAs agree it has been effective in increasing client referrals.