The Power of Magazines

Latest market research reveals: Magazine editorial is highly influential among the affluent.

Magazines are #1 versus ads in reaching super influential customers.

NEWSPAPERS
TELEVISION
RADIO
INTERNET
PRINT MAGAZINES

69%

69% of Morgan Stanley clients readers prefer print magazines over digital.

PIE Chart /60

The average magazine reader spends 38 minutes reading each issue, while the average Morgan Stanley reader spends 40 minutes reading each issue.


People Chart 69%

69% of Morgan Stanley clients are interested in receiving financial advice from magazine content.


Affluent investors are heavy print magazine readers.

MAGAZINES
INTERNET
TELEVISION
RADIO

Bar Chart 78%

Percentage of readers who are not currently receiving a Morgan Stanley publication, but would be very interested in one if it were offered.


PRINT MAGAZINES:

Top destination for travelers - Affluent travelers use print magazines most.

MAGAZINES
INTERNET
TELEVISION
RADIO

Balloons Chart

FAVORITE WAY FOR MORGAN STANLEY READERS TO SPEND LEISURE TIME


 

Americans of all ages read magazine media-especially younger adults.

PIE Charts


120K

The median yearly income for an average reader $120,000

MAGAZINE MEDIA DISTRIBUTION

Most readers tend to prefer receiving their magazines via subscription as opposed to purchasing a single copy.


91%

of FAs agree it has been effective in strengthening.

51%

of clients follow up with their FA on at least an occasional basis.

47%

of FAs agree it has been effective in increasing client referrals.


CRC 1115907